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s02 e07 Marty Samples & Marketing Automation

Show Notes

BigCheese AI Podcast Episode on AI and Marketing:

Sean Hise, Jacob Wise, and Brandon Corbin Guest: Marty Samples, Digital Technologist

Topics Covered:

  • AI's role in assisting marketing and creative professionals
  • Concerns about AI replacing jobs, particularly in content creation
  • The evolving metrics in marketing, like return on marketing investment (ROMI)
  • Importance of data readiness for the effective use of AI in marketing
  • Traditional marketing metrics vs. actionable insights with AI
  • Marketing engineering: the intersection of marketing and technology expertise
  • How AI can support marketers with data analysis and campaign adjustments
  • AI's impact on creativity and accelerating idea generation
  • Marketing automation and creating hyper-personalized customer experiences
  • Leveraging no-code and low-code platforms, considering long-term impacts
  • Importance of continuously updating AI models with the latest data
  • AI attributed marketing strategies and solutions like 2gen.ai and Pattern 89
  • Creating AI personas for content generation and hypothetical scenarios
  • Discussion on marketing platform integration post-acquisition

Relevant Quotes:

  • "AI is suited in data-ready environments... a lot of folks buy software... and they dump their CSV... and they start blasting the list, right? They’re not using the nuanced features of the platform."
  • "If AI provides any value moving forward for marketers, it's going to be how do I know what's performing well, what's not performing well, and what metrics I should follow?"
  • "The AI is ultimately going to push us to be way more creative... accelerate the idea generation."
  • "Every traffic driver you’ve got drives to a website. If it always drives to a website and you don't know what happens after the click... You don't really have any good information about who this person is or what they do."
  • "We're gonna see fractional marketing organizations play a role... because marketing's task is to introduce risk."
  • "If you're a marketer... learn the tools, learn the technology, but get your data ready."

Learn more at https://bigcheese.ai

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