Brands should avoid the term 'AI'. It's turning off customers

A study has found that labeling products as AI-powered can deter customers, revealing public reluctance to adopt AI in daily life, contrary to tech industry enthusiasm. The study differentiated perceptions between 'low risk' AI, like household appliances, and 'high risk' AI, such as self-driving cars, with trust being a crucial factor in acceptance.

• Researchers found AI labels reduce purchase intent.
• Study included 'low' and 'high' risk AI products.
• Cognitive and emotional trust affect perceptions.
• AI has been in use before public awareness.
• Pop culture influence and data privacy are concerns.